How it works

Find what you want

Search for the item you want to save for; a pair of designer heels, sunglasses, or a new comfy couch, you name it.

Choose a savings plan that works for you

Based on the price, we’ll suggest a daily or weekly savings plan. Feel free to change the date or amount, Reel will do the math for you. Even $1 a day goes a long way.

Securely connect your account, and Reel will start saving for you. We offer over 60 banking institutions.

Save up, then own it

Save while we keep track of the price. The better the deal, the less you need to save, and the sooner we can buy it for you. Easy breezy.

Still fuzzy? Go to our FAQs.