Reel helps you splurge responsibly.
Pay by saving in installments, instead of using credit.

Save for millions of products
from hundreds of stores
Own without owing
Own without owing

Avoid unnecessary debt. Have the satisfaction of paying with your own saved money.

Time is on your side
Time is on your side

As you save, we keep an eye out for deals. The lower the price, the sooner you can have it.

Set and forget
Set and forget

Save up like it's no biggie. Reel automates your savings, so you don't have to.

How it works
1 of 3
Want it

Find the product you want to save for, anything from clothing and accessories to furniture and home decor.

2 of 3
Fund it

Pick how much you want to save daily or weekly, then link your bank account to start automatic transactions towards it.

3 of 3

As you save, we'll keep you inspired and track the price. Once you have the full amount, we'll place the order for you.

More on how it works
Buzz About Us
What others are Reeling
Onayeme, CA

"You are saving for the things that make you smile."

Vanessa, FL

"It kind of eases into spending the money. And I feel better about it."

Ready when you are...

Oh! Did we forget to mention Reel is FREE to use? Plus, you can tap into your money anytime.

Sign me up